4 steps to building a better relationship with the media
t’s 5 p.m. on a Friday and you get a call from the Houston Chronicle asking for an interview with your client or company. You have two hours before deadline. What do you do? Ignore the request at your peril, as this can be reported as “so and so had no comment,” which can sound incriminating, albeit unfairly. To avoid that all-too-common scenario, here are four things you SHOULD do when the media calls: