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Don’t be a PR baby! Run STRATEGIC marketing campaigns
Are you talking to your PR program in a baby voice? Come on. You can…
PR storytelling: the three Bs
Whether big or small, all businesses will benefit from great PR storytelling. That story will…
3 top tips to TED-style storytelling for PRs
TED Talks – whether on Technology, Education, Design or anything else – are the epitome…
3 blogging tools to get your content shared
If you’re a blogger, social media influencer or marketer, check out these three top tools…
3 great books that master PR, marketing and persuasion
If you like to be inspired by experts in your field, you’re in good company.…
Media training gone bad: the Starr/Spaeth interview
How media training became part of the story Former Baylor University President Ken Starr should have…
Social media: who owns it?
Who on the marketing team owns social media? This question has been asked and hotly…
Public relations has changed in these 5 ways
Public relations has changed. From looking more like advertising to digital media to better analytics…
Journalism trumped by new PR skills
It used to be that journalism and public relations were so closely tied in skill…