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4 steps to building a better relationship with the media
t’s 5 p.m. on a Friday and you get a call from the Houston Chronicle asking for an interview with your client or company. You have two hours before deadline. What do you do? Ignore the request at your peril, as this can be reported as “so and so had no comment,” which can sound incriminating, albeit unfairly. To avoid that all-too-common scenario, here are four things you SHOULD do when the media calls:
3 top tips to TED-style storytelling for PRs
TED Talks – whether on Technology, Education, Design or anything else – are the epitome of storytelling: compelling, inspirational and mesmerizing. If you’re a public relations professional or marketer, you’re a storyteller too. But how do you tell stories for your client that successfully use the TED-style laws of communication?
Here are 3 top tips:
Media training gone bad: the Starr/Spaeth interview
Former Baylor University President Ken Starr should have known better. PR adviser Merrie Spaeth should have known better. In fact, everyone who watched the TV interview did know better that either Starr was uncoachable or he was not coached very well at all.
Either way, it was the consummate example of how not to do media training, i.e., while the cameras are rolling.