TARGET
ACTION
IMPACT
4 Steps to Building a Better Relationship with the Media
It’s 5 p.m. on a Friday and you get a call from the Houston Chronicle…
Don’t be a PR baby! Run STRATEGIC marketing campaigns
Are you talking to your PR program in a baby voice? Come on. You can…
PR storytelling: the three Bs
Whether big or small, all businesses will benefit from great PR storytelling. That story will…
3 top tips to TED-style storytelling for PRs
TED Talks – whether on Technology, Education, Design or anything else – are the epitome…
3 blogging tools to get your content shared
If you’re a blogger, social media influencer or marketer, check out these three top tools…
3 great books that master PR, marketing and persuasion
If you like to be inspired by experts in your field, you’re in good company.…
Media training gone bad: the Starr/Spaeth interview
How media training became part of the story Former Baylor University President Ken Starr should have…
Social media: who owns it?
Who on the marketing team owns social media? This question has been asked and hotly…
Public relations has changed in these 5 ways
Public relations has changed. From looking more like advertising to digital media to better analytics…