If you lead an association, you may have a limited amount of time and resources to promote your story to key audiences. Social media – including Facebook, Twitter, LinkedIn and Instagram – is a cost-effective way to help enhance and raise awareness of the industries an association represents. Using social media will connect you to your membership, inform and engage with your industry and raise your brand awareness. In addition, social media gives you important analytics.
Are you talking to your PR program in a baby voice? Come on. You can do it. You will get results. I just know you can do it! If you’re not being strategic, that’s just what you’re doing: using baby tactics to achieve grown-up results in your public relations campaigns.