3 great books that master PR, marketing and persuasion
If you like to be inspired by experts in your field, you’re in good company. Many of us will scour the internet, listen to TED talks or visit popular sites like Mashable or Hacker News for ideas and inspiration. Public relations is no different.
Stay on top of trends and social media channels but know the basics
With an industry changing at breakneck speed, it’s a great idea to look to the experts periodically for best practice, industry insight and the know-how techniques that keep us sharp.
Here are three of my favorite books on public relations and social media marketing.
