If you’re a blogger, social media influencer or marketer, check out these three top tools for creating and sharing your content.
Readability Test Tool
Don’t be dense! Is your writing impenetrable, are you using bigger words than you need to and are your sentences too long? Even though you might be capable of writing for the New York Review of Books, you really shouldn’t. Blogs in general should strive for readers with a grade level of around 8. Although a level of 10-12 is roughly the reading level on completion of high school, experts say 8 is what to shoot for. This blog has a Flesch-Kincaid Grade Level of 8.7.
To determine your level for your blog, website or any text, you can use this great indicator: Readability Test Tool.
Once you have chosen your keywords, you need to choose blog topics and titles that are focused around those keywords. You can use BuzzSumo to find blog posts with your keywords in them that have been highly shared on social media. You can even find out how successful your competitors’ content has been. Once you know all that, the trick is to use that knowledge to post your own original content based on your keyword and topic knowledge and its shareability.
Your Tweets, Facebook posts and blogs will look better and get noticed more often if you post them with a suitable and captivating image. If you’re not a graphic designer, this has never been easier, thanks to tools like Canva.
While many Canva elements are free to use, most images you’ll see on search results are Premium, and will cost you $1 per image once you download your design. You can upload your own images as well. The image for this blog was created with Canva.
PC World says, “Canva is an amazing tool for the clueless, and can come in handy for professionals too. It makes designing uniformly easy for everyone, but it’s by no means aimed only at amateurs.”
With these three tools and a few others you’ll find noted here by Sprout Social, you will be able to greatly improve the readability and shareability of your content.